Q 4 2025: More Options, Better Prices: Why This Quarter Matters

This quarter, the Todos Santos–El Pescadero–Cerritos corridor has shown a gradual increase in activity: more inquiries from U.S. and Canadian buyers, more showings, and steady tourism feeding overall interest. It’s not a frenzy, but it’s clearly more active than the slower periods of the last couple of years

We’re seeing a more balanced market:

• Some sellers are adjusting expectations with price reductions or longer days on market,

• While well-priced homes and buildable lots in good locations are still moving at a healthy pace.

For buyers, that means more choice and more room to negotiate than during the peak COVID boom years, especially in the mid-range and “attainable” segments under $450K USD. For sellers, serious, motivated pricing is what’s getting results.

Overall, the market is in this rare middle ground: active enough to give sellers confidence, yet flexible enough for buyers to still land a great deal. If you’ve been waiting for the right moment to step in — whether for a relocation, a rental-friendly home, or a long-term play — this stretch of the year is one of the smartest times to act before high season fully kicks in.